Virgin Media cable my street

Virgin media wanted to figure out how they could engage potential customers over a long period of time. The customer could check to see if their postcode was in a fibre optic cabled area. If not, they could find out when fibre optic broadband would be available in their street. The customer would have the option to show an interest and to enlist their neighbours so VM could reach their quota and come to cable their street. The map would show how many people in their neighbourhood were interested.

Agency: Fjord
Client: Virgin Media
Lead Service Designer: Malin Maki
Senior Visual Designer: Nicola Hankins
Senior Interaction Designer: Ine Marie Vassoy
Developer: Peter Mansell
At Virgin Media preparing for a review
The beta version of the site was responsive
We had many concepts around games, and incorporating Google map API’s to help with customer engagement. Most were out of scope. We worked a lot with data specialists from Accenture who know about the data available for any visualisation.
these are some of the components
Map example
I enjoyed this project as I was involved in creating concepts and sketching along with the Interaction Designer. The actual visual design phase was less than half the time I worked on the project, the rest of the time was research and ideation. I felt this was a great project for a freelancer, which is why I stayed at Fjord.
Some notes from the workshop
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